Contact your Audience Manager consultant to get started. General Reports. Interactive and Overlap Reports. Interactive reports display performance and overlap data for traits and segments. Instead of using numbers arranged in columns and rows, these reports return data using different shapes, colors, and sizes.
Additionally, you can choose individual or groups of data points and drill down into the report results for more details. These visualization techniques and report interactivity help make large amounts of numeric data easier to understand. Onboarding Status Report: About. The Onboarding Status Report checks success and failure rates for processing records in your inbound data source files. This report displays data in an interactive bar chart and provides summary metrics in tabular form.
And, it includes an option that samples files for a fixed time interval and displays the most common errors for each error type. This report is also available when you create an inbound data source.
Outbound File History. Trend Reports. Describes the variation in unique user totals between reports for the same trait and time period. Reports Dashboard.
A summary of the sampling methodology used for some reports, sampling error rates, and a list of reports that return information based on sampled data.
Adobe Experience League Sign In. Sign In. Profile Profile Achievements View your awards after completing your profile. View your bookmarks after completing your profile. Recommended courses. Instructor-led training. Browse content library. View all learning options. Search Results. By filtering your session recordings, you will see a recreation of the on-page actions real users took.
Coupled with your GA audience data, this will give you a big-picture understanding of how people experience your website and help you optimize it for better engagement and higher conversions. Editor's note: Google recently launched Google Analytics 4, which includes minor changes to some reports; however, this article is still relevant for standard GA. As more users migrate, we will release updates to this and other articles as needed, with references and steps to obtain results in GA 4.
Select a preconfigured audience, or go through the Audience Builder and select the audience attributes you wish to segment by. Give your audience a descriptive name so you know what it is later on, then click ' Next step'. This leads to a few issues:. Google Analytics can identify individual users by unique user ID, but not by name or any PII personally identifiable information. Given that people may choose to block or delete cookies, users are not always correctly identified in GA.
Sign in. Try it free. Toggle dark mode. PX insights and behavior analytics. Log into your Google Analytics account. Under 'Audience definition', click the ' Create New' button. Audience overview is one of the first reports that you see when you log into your Google Analytics account.
For example, you could have an audience of people who bought a specific product on your website or all-female visitors between The Audience Overview Report gives you a quick snapshot of who is visiting your site, where they are coming from, what type of device they are on, and how long they are staying. It also shows a preview of location demographics i. If you want to dive deeper into audience insights, you can pull up specific reports under the Audience tab including:.
In addition to the pre-built audience reports, you can also create your own audiences within Google Analytics. Google Analytics presents three different audiences:. And then, select a specific audience destination.
This is normally your specific website or one of the properties you created within your Google Analytics. Now, if you want even more customization, you can build your own audiences, based on any number of user attributes, such as demographics, technology, behavior, date of first session, traffic sources, etc.
For example, you could create a new audience for any newsletter subscribers, who are between The third and final way to create a new audience is to import a custom segment. For example, you can create a custom segment for traffic from Facebook Ads or Organic Search. Note : You can create up to 50 different audiences for a single Google Analytics account, and up to 20 for a single property within that account.
If your audience is too broad, you will waste time and money marketing to users who will have no interest. This is why Google Analytics Audience Overview is important to use when learning your website insights. My favourite is the demographic information on who is visiting the site. It enables you to build a persona of your target market, and customize your content and tone of voice to match. For example, if your unique visitors are male aged , adopt a casual and friendly tone that appears to that audience.
However, females aged would need a completely different TOV. From here I can see if anything dropped within those two and make changes to the site using that data.
This helps us optimize our site s for the devices and browsers that are most popular to our audience, which ensures a better user experience. This has informed a little of our effort towards producing lengthier content which is easier to browse and experience at leisure on a desktop rather than the easy to skim, super-visual content we did when mobile was more of a priority. This being said, a balance of both is usually ideal.
For example, I love being able to note the screen resolutions, like x or x For example, this allows me to understand how exactly my users are seeing my website. Optimizing with screen size in mind is key. In-market segments show categories that users on your site are actively researching or looking to purchase in.
You can use this information to not only get a better understanding of whether your existing marketing is targeting the right people but also help guide new audiences you can target with your marketing.
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